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Gerogia, USA

Stephanie Redcross is the founder and managing director of Vegan Mainstream – a San Diego-based marketing company that strives to bring mindful companies and services into the mainstream. Having observed her parents’ entrepreneurial spirits and experiences in business ownership, Stephanie learned early on that passion and hard work are the cornerstones to success. Passionate herself about living and advocating a vegan lifestyle for health, environmental, and ethical reasons, Stephanie has made it her life mission to help likeminded entrepreneurs and small to mid-sized companies reach and exceed their goals. She also hopes to encourage all businesses to consider both the ...See All


University of Michigan
BA, Political Science & Japanese
1994 – 1998

Experience and Distinctions

Stephanie has over a decade of experience in marketing – from small businesses to a Fortune 500 company, where she actively developed new markets through grassroots efforts paired with cutting-edge technologies. A firm believer in collaborative marketing approaches, Stephanie has experience growing her employers’ businesses by identifying and prioritizing growth strategies while simultaneously fostering global employee participation through online tools such as surveys and blogs.

Expert Academy on LiL
21 Completed Sessions
Last Session:
Sat Mar 30 2013 at 03:30 pm EST
Last Log-in:
Thu Dec 29 2016 at 10:34 am EST
On Learn It Live Since:
Friday Mar 2, 2012
Expert Services Offered
"What Am I Doing Wrong" Assessment & Adv   ($100) [+] Show More Info

This is a collaborative session where we identify easy to implement solutions that address your current obstacle (e.g. Facebook Page not growing, need more traffic on my blog, not enough sales on my website, email list not big enough)

Email Marketing Assesment (1 Hour Session)   ($75) [+] Show More Info

Help you increase your reach and sales via email marketing. Assessments includes recommendations for: - Growing Your List - Improving Open Rates - Tracking Results - Increasing Traffic/ Sales

Social Media Marketing Consult (1 hour)   ($75) [+] Show More Info

If you are struggling with getting your Social Media plans off the ground, I can help our prioritize your time and increase your impact by highlight the right things to focus on.

Create a Wordpress Site in 90 Minutes   ($100) [+] Show More Info

Start to finish process of developing your first self hosted wordpress site

Learning Intrest
About Stephanie Redcross
Group Classes (12)
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Ever feel like you are doing all the right things to market your writing, but it’s not coming together? This course will show you how to develop an integrated approach to your book promotions instead of managing each activity as an individual’s task. For example, do you invite your Facebook fans to your book signings? Do you ask everyone at book signings to join your mailing list? Do you have welcome emails sent to all new followers? Have you ask your Twitter followers to post reviews about your books? These areas are sometimes neglected in a marketing campaign, and we’re here to help you leverage these important moves for your book marketing campaign! The key to a successful marketing campaign is being able to leverage your actions and the action of others to drive awareness of your message, help others, and increase overall book sales. In this program, our primary goal is to teach you how to integrate and build a community of followers that not only buy your books but also promote it to their friends and family. Since your book or cookbook is a tool for driving change and transformation, by focusing on developing a support system around your community, you will be able to create a long-lasting relationship with your followers. We will encourage you to think strategic and long term when developing your plans, while also taking a targeted approach when taking action. Topics Include: Identifying Goals & Setting A Strategy Managing A Book Launch Plan Integrating Tools ( Blog, Social Media and Email Marketing) Generating Buzz and Conversation Building A Community Around Your Books or Message Getting The Most Out Of Promotions & Giveaways How It Works: Each week, participants will receive a list of learning goals and testing strategies. During the week, you will be provided with training videos, homework assignments, and opportunities for feedback. While you can complete each training module at your own pace, this course is designed to be completed in 30 days. ALL SESSIONS ARE RECORDED - AVAILABLE TO REVIEW AT ANY TIME
Need a basic introduction or review of book marketing basics? This “Marketing 101” 30-minute webinar will reveal what every cookbook and health author should do to ensure maximize exposure for their book and brand. If you are new author, this class is especially important because it will help you lay the foundation for your book promotion. We will walk through a handy checklist of key steps to take before and during your book launch. If you’ve already launched your book, the checklist can be converted to a 60-day plan to establish your brand and book’s market appeal. This free course will provide the platform for your future, continued success, no matter what stage of authorial marketing you’re in currently.
Generate leads, find content fast, connect with relevant people and stay informed of industry news by managing and establishing Twitter lists. It's that easy!! Twitter list help you follow similar groups of people, bloggers and business that cater to your interest. Due to the 140 character limit per post, it is one of the fastest ways to remove the clutter and find the information you need. Content and information discovered via twitter list can be leveraged for Facebook post, blog posting ideas or even product feedback. So, time spent creating twitter list will not only make you more effective in twitter, but will impact your overall content and marketing strategy.